Overview

• Bank of Baroda’s managing director and CEO described the Phygital model as a major step forward in redefining customer experience.
• It is the seventh Phygital branch nationwide, reflecting the bank’s ongoing expansion of hybrid service outlets.
• The outlet also includes universal service desks to deliver personalized in-person assistance.
• Kolkata Zone hosts 258 Bank of Baroda branches and stands as a key business hub for the lender in West Bengal.
• This opening forms part of the bank’s broader digital transformation strategy to modernize service delivery across its network.