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Bank of America Lifts Apple Target After Google Antitrust Ruling Preserves Search Payments

The bank points to clearer visibility into Apple’s Services revenue from Google’s default-search deal.

Overview

  • U.S. District Judge Amit Mehta’s decision keeps Google’s ability to pay for default placement intact and rejects calls to divest Chrome or Android.
  • The court ordered Google to share data with rival search engines, and the company said it will appeal.
  • Bank of America raised its Apple price target to $260, citing confidence in Services revenue tied to the Google arrangement.
  • Apple is estimated to receive roughly $20 billion annually from the search deal, and its shares rose about 2.5% to 3.8% to multi‑month highs after the ruling.
  • Bank of America also increased its Google price target to about $230.66, with shares reported up 7% to 9% following the decision.