Overview
- At SXSW London, Banijay CEO Marco Bassetti confirmed there are no ongoing talks or imminent plans to buy ITV Studios
- Bassetti highlighted that scale and consolidation are crucial for media companies to secure hit content and meet audience expectations
- Banijay is extending its reach across streaming platforms by developing shows for Netflix and producing content on YouTube
- ITV has drawn suitors such as RedBird IMI, which recently shelved its bid over disagreements on ITV Studios’ valuation
- Bassetti called for strict regulations on AI use in entertainment to safeguard creative integrity