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Bang & Olufsen Launches Beosound Premiere, a $5,800 Sculptural Soundbar

The launch emphasizes proprietary spatial processing in a precision‑milled aluminum design at a luxury price.

Overview

  • The Natural Aluminum model is available for in‑store demos now with preorders open and deliveries beginning December 3, 2025.
  • The aluminum chassis showcases ten custom drivers plus a central upward‑firing unit and includes integrated Dolby Atmos 7.1.4 decoding.
  • Bang & Olufsen debuts patent‑pending Wide Stage Technology that uses signal processing to widen and heighten the perceived soundstage.
  • The system supports expansion via Beolink Surround and the company notes an unspecified special integration with LG OLED C and G series TVs.
  • Color rollout starts with Natural Aluminum in December, followed by Gold Tone in February and Black Anthracite in March, while a 25‑piece Haute Edition is available now at $15,700.