Bang & Olufsen and Ferrari Unveil New High-End Audio-Visual Collection

The collaboration features luxury audio and visual products with Ferrari-inspired design elements and advanced technology.

The second collaboration between Bang & Olufsen and Ferrari introduces a special edition collection with three main products: Beolab 50 speakers, Beosound Theatre soundbar, and Beovision Theatre TV.
Each item in the collection is designed in Ferrari's Grigio Corsa color with signature red accents and the iconic Prancing Horse logo.
The Beolab 50 speakers feature adaptive audio technology and aluminum lamellas inspired by Ferrari's side vents, priced at $95,000 for a pair.
The Beosound Theatre soundbar includes Dolby Atmos capabilities and twelve custom drivers, retailing for $18,000.
The Beovision Theatre TV offers a 4K OLED display with Dolby Atmos sound, available in three sizes, and starts at $25,000.