Overview
- On October 19, Banfield released a video for its “Hagamos viral la prevención” initiative timed to World Breast Cancer Day.
- In the piece, Gisela explains she is monitored for breast nodules with mammograms and ultrasounds every six months and says her latest results were good.
- She says the late‑August TV shot from the Banfield–Tigre match was misread online after speculative, often sexualized interpretations of her gestures.
- The campaign includes an open prevention talk at the Instituto Club Atlético Banfield on October 25 that requires prior registration.
- Initial reactions on social media have been largely positive, with users praising the reframing and the focus on early screening.