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Banco Sabadell Maps Growth Drive for Spain’s Northwest at Oviedo Convention

Leaders cast commercial strength as the engine for renewed customer trust.

Overview

  • Banco Sabadell gathered about 250 regional directors in Oviedo for the Territorial Noroeste convention, representing Galicia, Asturias and Castilla y León.
  • The event took place at the Sabadell Herrero main office and was led by Pablo Junceda and Jaime Matas.
  • CEO César González-Bueno addressed the meeting by streaming and said the bank is prepared to grow more, become more profitable and aspire to be the best bank in Spain.
  • González-Bueno credited the bank’s strong commercial capacity and service vocation with retaining existing clients and attracting new ones in recent months.
  • Junceda thanked teams for their 2025 efforts and set a 2026 focus on boosting business competitiveness, meeting household needs and reinforcing values of proximity, transparency and active listening across the territory.