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Banco Macro Launches MacroChat on WhatsApp Using Generative AI

The move aims to simplify banking by letting users perform account queries and transactions in natural language with execution kept inside the bank's systems under identity and antifraud controls.

Overview

  • Banco Macro unveiled MacroChat on Tuesday, August 11, 2026, replacing its menu-driven BancoChat while keeping the same WhatsApp number, 11 3110-1338, and migrating existing conversation histories.
  • The service accepts text, voice and images so users can request balances, view movements, make transfers, pay bills, recharge phones, manage cards, perform cash withdrawals without a card and start account openings directly in chat.
  • Generative models interpret user intent and the bank executes actions through its own APIs with identity checks, confirmation prompts and antifraud controls to prevent the AI from directly moving funds.
  • The bank reported early use figures it supplied showing more than 1 million monthly users, over 2.3 million conversations and hundreds of thousands of transfers per month, and offers a seamless handoff to human agents when needed.
  • Banco Macro says investment features such as currency purchases will be added in a later phase and the WhatsApp integration could broaden access to banking services across Argentina where WhatsApp is the dominant messaging channel.