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Banco Macro Advances to Fourth Among Argentine Brands After 114% Value Surge

Emphasis on agricultural lending, digital innovation as well as sustainability propelled its growth to South America’s most valuable Argentine bank

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Overview

  • Banco Macro’s brand value jumped 114% to US$622 million in Brand Finance’s 2025 Argentina 10 ranking, making it the country’s fastest-growing company and earning fourth place overall.
  • The bank claimed the top spot among Argentine lenders in South America by ranking 11th in Brand Finance’s “Most Valuable Bank Brand in South America” list.
  • Brand Finance reported a 6% rise in the combined value of Argentina’s ten most valuable brands, reaching US$9.2 billion and highlighting the sector’s resilience.
  • CEO Juan Parma attributed the performance to a client-centric strategy that strengthens relationships with customers, shareholders and local communities.
  • Brand Finance is an independent consultancy founded in 2005 that uses ISO, IVSC and IASB-aligned methods to value roughly 6,000 brands across more than 25 countries.