Overview

• The LineUp Banamex credit card debuted in Mexico through a three‑way partnership that combines Banamex’s banking services, OCESA’s event inventory and Visa’s payments network.
• Cardholders earn LineUp points on daily purchases that can be redeemed for concert, festival and theater tickets, with access to presales, 2×1 offers and preferential discounts.
• Banamex frames the launch as a loyalty play to reinforce its positioning as El Banco Nacional del Entretenimiento, pairing the card with programs like months without interest and cash advances.
• Visa supplies security features, purchase protections and a digital card for online transactions, alongside global acceptance across tens of millions of merchants.
• OCESA highlights new tools for audience segmentation and long‑term loyalty; reports did not specify rollout timing, eligibility criteria, pricing or early uptake.