Overview

• NewJeans missed the seven-day deadline to reappeal, cementing a court order that bars members from signing independent advertising deals.
• The courts have ruled that each member must pay 1 billion won in damages for every breach of the injunction.
• Legal observers interpret the decision to forego a reappeal as a shift toward prioritizing the main lawsuit over interim injunction battles.
• The group’s year-long hiatus has allowed competitors such as aespa, NMIXX and Stray Kids to secure endorsement and promotional opportunities once held by NewJeans.
• ADOR has reaffirmed its contractual standing and offered full support for NewJeans’ return to activities.