Overview
- CEO Mac Harman told Politico the company raised prices on artificial trees by as much as 20 percent because of the administration’s broad tariffs.
- Harman said importing much of this season’s inventory before President Trump took office reduced the immediate price impact.
- National Retail Federation economist Mark Mathews said retailers have been absorbing most tariff costs, a trend he warned is unsustainable and likely to push more costs to consumers.
- The administration recently rolled back some duties, including on more than 200 food items, and a deputy press secretary dismissed price concerns while pointing to rising real wages and strong retail spending.
- An industry survey reported that 83 percent of households planning a tree this year intend to use an artificial one, suggesting any price increase could affect many buyers.