Overview
- Balmain confirmed Tron’s appointment is effective immediately and that he will work exclusively for the house.
- He will present his first Balmain collection in Paris in March 2026 for the fall-winter 2026 season.
- Mayhoola chairman Rachid Mohamed Rachid and CEO Matteo Sgarbossa praised Tron's drape-driven approach and said he will partner with management to shape the brand’s next phase.
- Tron founded Atlein in 2016, won an ANDAM prize in 2018, earned acclaim for draped jersey and sculptural tailoring, trained at Antwerp, and previously worked at Louis Vuitton, Givenchy, Balenciaga, and Saint Laurent.
- He succeeds Olivier Rousteing after a 14-year tenure marked by strong growth, as Balmain advances product initiatives such as an Estée Lauder fragrance license within a wider industry creative reset.