Overview

• Vogue outlets published styling guides on July 24 and 25 showcasing five different balloon pant looks for casual, work and evening wear.
• High-street labels Afalo and Zara rolled out new affordable balloon pant collections that emulate the fluid, billowy silhouettes of luxury designs.
• Fashion editors report peak adoption of the genie silhouette in wardrobes worldwide as street-style stars and influencers embrace the look.
• Shoppers are swapping out cotton pajama trousers for breezy linen blends and silk-inspired fabrics that keep the voluminous shape both cool and chic.
• The trend’s widespread reach underscores its versatility as balloon pants now appear in minimalist, bohemian and tailored ensembles alike.