Overview

• Balenciaga opened a dedicated fragrance store at its historic Paris address, 10 Avenue George V, as the 10-scent collection goes on sale in select European and North American boutiques and online with a wider rollout to follow.
• Each perfume builds on archival research that included locating an original 1947 Le Dix bottle and recreating its formula, with packaging that echoes the vintage flacon, glass cap, hand-tied ribbon and aged patina.
• Pricing sits at the top end of the market: 100 ml bottles are $320, with discovery options including a $85 set of 2 ml vials and a €320 miniature Le Dix set, plus 15 ml travel sprays and 200 ml refills.
• Compositions marry heritage and modernity, with Le Dix featuring iris absolute and isolated aldehydes, Cristóbal blending oud Assafi with patchouli and oak moss, and Muscara combining ambrette seed and an iris accord; other names include No Comment, Getaria, Twenty Four Seven, To Be Confirmed, 100%, Extra and Incense Perfumum.
• The boutique offers engraving and accessories, and the collection emphasizes sustainability through infinitely refillable bottles, recyclable cardboard packaging and alcohol from organic wheat, aligning with Kering’s broader beauty strategy.