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Bajaj Finance Positions Fixed Deposits as Rakshabandhan Gifts Ahead of Ganesh Chaturthi

This year Bajaj Finance is urging investors to open online FDs as Rakshabandhan gifts during the auspicious window before Ganesh Chaturthi.

Rakshabandhan 2025: Gift Your Sister A Secure Future With A Bajaj Finance Fixed Deposit
Planning a Rakhi Gift? Invest in FDs with These Attractive Interest Rates | Image: Initiative Desk
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Overview

  • Investors can start a Bajaj Finance FD with a minimum deposit of ₹15,000 through a fully digital process on the Bajaj Finserv site or app with OTP verification and KYC.
  • Fixed deposit rates are locked in at up to 6.95% p.a. for non-senior citizens and 7.30% p.a. for senior citizens, with returns guaranteed for the chosen tenure.
  • Bajaj Finance FDs carry top safety credentials, holding ICRA AAA(Stable) and CRISIL AAA/Stable ratings to ensure capital protection.
  • Tenures range from 12 to 60 months and offer customizable interest payouts, including monthly, quarterly, half-yearly, annual or lump-sum at maturity.
  • The campaign leverages the festive overlap of Rakshabandhan and Ganesh Chaturthi to frame FDs as thoughtful gifts that blend cultural sentiment with long-term financial planning.