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Bajaj Allianz Life Rebrands as Bajaj Life Insurance, Launches ‘Goal Assure IV’ ULIP

Policyholders keep existing coverage with unchanged servicing under a clearer life-only brand with planned digital improvements.

Overview

  • The insurer’s new name, Bajaj Life Insurance, is now in use, and upcoming documents will reflect the change without altering policy terms or claims handling.
  • Bajaj Life Goal Assure IV debuts as a unit-linked plan that pairs life cover with market-linked funds, featuring zero premium allocation charges and a refund of mortality charges at maturity.
  • The company and media communications state that underwriting, claims processes, servicing networks, and agent support continue as before.
  • Reported operating scale includes more than 596 branches and about 1.57 lakh agents, serving roughly 3.7–3.9 crore customers with AUM above ₹1.23 lakh crore.
  • Disclosures highlight a 99.29% individual death claim settlement ratio for FY 2024–25, a solvency ratio near 359%, and an AAA (Stable) rating, alongside a push to enhance digital customer experiences.