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Baird Reiterates Buy on Meta as Company Shifts Spending to AI

A fresh Buy call points to upcoming AI launches as the path to growth.

Overview

  • Baird’s Colin Sebastian reaffirmed a Buy rating on Meta and trimmed his price target to $815, citing margin pressures but emphasizing the company’s strategic position in AI.
  • The analyst highlighted near‑term catalysts that include the next Llama model, updates to Meta AI, and monetization efforts across WhatsApp and Threads.
  • Bloomberg previously reported deep cuts under consideration at Reality Labs as resources move toward AI initiatives, and Meta shares rose 4% on that report.
  • Reality Labs has been reported to have accumulated $73 billion in losses, reinforcing the reallocation toward AI even as revenue growth and ad engagement improve.
  • Meta shares were reported down about 13% over the past three months, and the company counts more than 3.5 billion daily active users across its apps as a potential channel for AI monetization.