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Bain Capital Agrees to Buy Vitabiotics

The private equity deal signals a push to scale the UK's biggest vitamin group internationally through new digital and product investment.

Overview

  • Bain Capital agreed to acquire Vitabiotics on July 24, 2026, taking control of the UK business and the wider VB Group, including operations in India and Africa.
  • The companies did not disclose the financial terms of the transaction, although The Times reported an unconfirmed valuation of about £900 million.
  • Bain and Vitabiotics say there will be no immediate changes to day-to-day operations after the sale.
  • Founder Professor Kartar Lalvani will move to Chairman Emeritus and Tej Lalvani, who led the business since 2015, is expected to benefit financially from the sale.
  • Vitabiotics owns household supplement brands such as Pregnacare, Perfectil and Wellman, and Bain plans to drive faster international expansion, boost e-commerce and invest in new product development while keeping UK-led research at the centre of the business.