Overview

• The company has launched its most extensive search engine upgrade in a decade by embedding Ernie multimodal models into a “smart box” that processes long text, voice and image queries
• The enlarged mobile search bar now handles prompts of thousands of words and can generate contextual text and images for tasks such as research, planning and object identification
• MuseSteamer, an AI-driven image-to-video tool available in Turbo, Pro and Lite versions, can produce up to 10-second clips to help businesses streamline digital marketing and content production
• This dual launch reflects Baidu’s strategy to strengthen its enterprise AI portfolio and counter mounting pressure from domestic rivals like ByteDance, Tencent, Alibaba and newcomers such as DeepSeek
• Baidu plans to roll out further AI-driven enhancements in stages over the coming weeks as it explores native advertising and subscription models to monetize its upgraded search services