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Baidu Positions Kunlun as China’s Next AI‑Chip Contender With 2026–2027 Roadmap

Analysts raise forecasts after Baidu sets Kunlun launch targets for 2026–2027.

Overview

  • Baidu’s chip unit Kunlunxin outlined launches for the M100 in 2026 and the M300 in 2027, though key manufacturing details such as foundry and process node remain undisclosed.
  • Kunlunxin has begun to win business, including orders from suppliers to China Mobile, while Baidu sells chips to third parties and rents compute through its cloud.
  • The company runs its ERNIE models on a mix of self‑developed chips and Nvidia hardware, reflecting constrained access to top‑end Nvidia GPUs under U.S. export rules.
  • JPMorgan forecasts Baidu’s chip sales to reach 8 billion yuan in 2026, and Macquarie estimates the Kunlun unit’s valuation near $28 billion, with Deutsche Bank calling it a leading domestic developer.
  • Chinese tech giants report ongoing AI chip shortages and capacity bottlenecks, and industry watchers note both migration challenges from Nvidia’s ecosystem and new opportunities for software and integration services.