Baidu Executive Qu Jing Resigns Amid Controversy Over Work Culture Videos

Qu Jing's departure follows a public backlash against her endorsement of harsh work practices at Baidu, sparking debates on work-life balance in China's tech industry.

Qu Jing, Baidu's VP of PR, resigned after her videos promoting a relentless work ethic went viral, leading to widespread criticism.
The videos, which glorified '996' culture, led to a public outcry and intensified discussions about workplace norms in China.
Qu's comments included dismissing employee welfare and threatening career repercussions, which she later retracted and apologized for.
The incident highlights ongoing issues with work-life balance in China, where excessive work hours remain a contentious topic.
Despite her resignation and public apology, the controversy has spurred calls for broader reforms in corporate culture across Chinese tech firms.

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