Overview
- Production of Rawbite bars will be relocated from Copenhagen to sites in Lower Saxony, including Barsinghausen near Hannover.
- The restructuring is planned for the first half of 2026, according to reports citing Lebensmittel-Zeitung.
- Bahlsen stated that customers and trade partners will experience continuity during the transition.
- The number of Danish employees affected was not disclosed, with reports describing the figure as low.
- The decision follows Rawbite’s limited progress in the healthy-bar market, with media linking the move to broader savings prompted by declines in Bahlsen’s core business.