Overview

• Badshah will attend the June 24-29 Paris Men's Fashion Week as the first Punjabi rapper invited as a celebrity guest.
• His participation signals an expanding presence of South Asian artists on global fashion runways.
• He has amassed over 10 billion streams and more than 50 million followers, reflecting the social media influence driving high-profile event invites.
• His debut follows fashion moments by Indian music stars such as Diljit Dosanjh at the Met Gala and AP Dhillon at Paris Fashion Week.
• Badshah also plans to kick off his Unfinished Tour across six U.S. cities this September.