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Baddie Winkle, Internet Personality Helen Van Winkle, Dies at 97

The family announced the news on Instagram, with no cause of death provided.

Overview

  • Her great-granddaughter shared the tribute on Friday on Winkle’s Instagram account, noting she died on Sept. 4.
  • The announcement celebrated her as “joy, rebellion, and tenderness,” and did not disclose how she died.
  • Winkle built an audience of more than 3 million after a 2014 viral photo posted by her great-granddaughter launched her online persona.
  • She crossed into mainstream pop culture through brand campaigns and celebrity moments, including dancing with Kacey Musgraves at Coachella in 2019.
  • Fans and public figures posted condolences, with Paris Hilton calling her “iconic,” as her final post in July marked her 97th birthday.