Overview
- The Apple Music Super Bowl LX Halftime Show, which won seven Emmys Saturday at the Creative Arts ceremony, took the top prize for Outstanding Variety Special (Live).
- Bad Bunny, credited as both lead performer and a producer on the 13-minute, mostly Spanish-language set, earned his first Emmy as part of the show’s haul.
- The special won across multiple craft and technical categories, including directing, music direction, choreography, sound mixing, lighting design, and technical direction and camerawork.
- Executive producers on the broadcast, including Jay‑Z, Desiree Perez and Jesse Collins, were among those who collected Emmys for their roles on the production.
- The Night 1 Creative Arts sweep signals growing industry attention to Super Bowl halftime shows as television events and sets the stage for the Primetime Emmy telecast on Sept. 14.