Overview
- Super Bowl LX kicks off Sunday, Feb. 8, at Levi’s Stadium, where the Seattle Seahawks face the New England Patriots and Bad Bunny headlines the Apple Music halftime show.
- The Puerto Rican star is widely expected to perform entirely in Spanish, a milestone that has sparked a wave of fans learning lyrics and phrases ahead of the show, according to the Associated Press.
- Telemundo will carry the Spanish-language broadcast, and sports media analysts predict a viewership boost from Latino audiences as the league expands its global reach.
- Political reaction has intensified, with President Donald Trump criticizing the choice and Turning Point USA staging an online “All-American Halftime Show” headlined by Kid Rock as a counterprogram.
- NFL Commissioner Roger Goodell publicly defended the selection, reports indicate the halftime slot does not include a performance fee for Bad Bunny, and a survey of 58 players found mixed views on the booking.