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Bad Bunny’s Puerto Rico Residency Ends With Livestreamed Finale That Sets Amazon Music Viewership Record

The homecoming launched a multi-year effort with Amazon to support education, technology, agriculture and economic development in Puerto Rico.

Overview

  • The Sept. 20 “Una Más” show at San Juan’s El Choli was timed to the eighth anniversary of Hurricane Maria and featured a surprise “Preciosa” duet with Marc Anthony alongside appearances by RaiNao, Dei V, Ñengo Flow, Arcángel, De La Ghetto, and Jowell & Randy.
  • The concert was streamed free worldwide on Amazon Music, Prime Video and Twitch, with a 24-hour replay window for viewers who missed the live broadcast.
  • Amazon reported the event was the most-watched single‑artist performance on Amazon Music to date, though it did not release specific viewership numbers.
  • Coverage cites divergent economic-impact estimates from the residency, ranging from roughly $400 million to about $733 million, with an AP-cited study estimating roughly half a million attendees.
  • With the residency wrapped, Bad Bunny is preparing an international tour that excludes the U.S. mainland, citing concerns about potential ICE activity at venues.