Overview
- The Apple Music Super Bowl LX Halftime Show won seven Creative Arts Emmys at the Peacock Theater, with winners announced on Sept. 5, giving Bad Bunny his first Emmy as a credited performer and producer.
- The show swept both high‑profile and technical categories, taking awards for outstanding variety special (live), directing for a variety special, music direction, choreography, lighting design, sound mixing, and technical direction and camerawork.
- The special entered the night with a record nine Creative Arts nominations for a Super Bowl halftime show and converted seven of them into wins, making it the most‑awarded halftime performance in Emmy history.
- Executive producers tied to the production, including Jay‑Z through Roc Nation, received Emmys and several members of the creative team such as the director, music director and choreographers were honored, highlighting the large collaborative effort behind the 13‑minute Spanish‑language staging.
- The Creative Arts trophies honor behind‑the‑scenes craft and come ahead of the Primetime Emmys on Sept. 14, and the wins add to Bad Bunny’s awards‑season momentum while signaling broader industry openness to Spanish‑language and culturally specific television events.