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Bad Bunny Unveils Unity-Focused Super Bowl Halftime Trailer From Puerto Rico

The unity-themed Apple Music clip serves as a response to political backlash, including ICE warnings.

Overview

  • Apple Music released an official preview showing Bad Bunny dancing under Puerto Rico’s Flamboyant tree with partners of varied ages and backgrounds before the message, “The world will dance.”
  • Super Bowl LX’s halftime show is scheduled for Feb. 8 at Levi’s Stadium in Santa Clara and will air live on NBC, Telemundo and Peacock, with Apple Music presenting in partnership with the NFL and Roc Nation.
  • Bad Bunny will be the first solo male Latin artist to headline the show, with a predominantly Spanish-language set widely anticipated by outlets covering the announcement.
  • The trailer arrives after months of criticism from President Donald Trump and conservative allies, and follows statements from Homeland Security officials, including Secretary Kristi Noem, that ICE will have a presence at the event; the artist has previously cited ICE concerns for skipping U.S. tour stops.
  • NFL commissioner Roger Goodell has reaffirmed the league’s commitment to the booking, and Turning Point USA says it will stage an alternative “All‑American Halftime Show” during the game.