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Bad Bunny Unveils Super Bowl Halftime Trailer, Promises ‘The World Will Dance’

The new clip, filmed in Puerto Rico, delivers a welcoming message to a broad audience ahead of the Feb. 8 show.

Overview

  • The trailer shows Bad Bunny cueing up his song on Apple Music before a dance sequence unfolds under a Flamboyant tree.
  • Dancers of varied ages, genders, and races join the performance, underscoring an inclusive theme.
  • Coverage interprets the spot as a friendly reply to critics questioning his selection for the NFL’s marquee stage.
  • Public pushback has cited his Puerto Rican identity, Spanish-language catalog, and prior political comments, with Eric Dickerson among the critics.
  • Turning Point USA says it will stage a separate event in response, with participating acts not yet announced.