Overview

• The NFL, Apple Music and Roc Nation unveiled the headliner during NBC’s Sunday Night Football broadcast.
• The Apple Music Super Bowl LX Halftime Show is set for Feb. 8, 2026 at Levi’s Stadium in Santa Clara.
• Bad Bunny called the performance an honor and dedicated it to his people, culture and history in a statement.
• Coverage notes he will be the first male Latin artist and first Puerto Rican-born star to lead the halftime show, following a 2020 cameo with Jennifer Lopez and Shakira.
• Hamish Hamilton will direct, with Roc Nation and Jesse Collins as co-executive producers, and Jay-Z praised Bad Bunny’s impact on Puerto Rico as part of the announcement.