Overview
- The NFL, Apple Music and Roc Nation officially announced during Sunday Night Football that Bad Bunny will lead the Apple Music Halftime Show.
- Super Bowl LX is scheduled for February 8, 2026 at Levi’s Stadium in Santa Clara, California.
- Bad Bunny said the performance is “for my people, my culture and our history,” and coverage notes he will be the first solo Puerto Rican headliner after a guest cameo in 2020.
- Multiple outlets report that Taylor Swift and Adele were considered or asked but declined before Bad Bunny was confirmed.
- Reports reiterate that halftime headliners do not receive a performance fee, with the NFL covering production costs and artists benefiting from global exposure.