Overview

• The Apple Music Halftime Show is scheduled for February 8, 2026 at Levi’s Stadium in Santa Clara, California.
• The NFL announced the headliner during the Cowboys–Packers broadcast and followed with coordinated posts on Instagram and other platforms with Apple Music, Roc Nation and SNF on NBC.
• Bad Bunny said the performance is “for my people, my culture and our history,” framing it as a tribute to those who came before him.
• Roc Nation is producing the show with executive producer Jesse Collins and director Hamish Hamilton attached, according to the announcement.
• The Puerto Rican star had avoided mainland U.S. tour stops over immigration-enforcement concerns and wrote on X that he expects to make only one U.S. appearance.