Overview

• He was announced as the Super Bowl LX halftime headliner for Feb. 8, 2026 at Levi’s Stadium in Santa Clara, California.
• Industry analysts say the booking advances the league’s growth strategy with Hispanic audiences, aligning with the ‘Por La Cultura’ campaign and recent regular-season games in Brazil, Mexico and Spain.
• Public reaction has split over a likely Spanish-language set and his immigration stance, with editorials defending the choice and critics questioning his politics and language use.
• Forbes reports he excluded U.S. dates from his upcoming tour over fears of ICE raids, and he is the first solo Latin male artist to lead the halftime show.
• Supporters cite his crossover power, noting world-leading streaming totals and rapid ticket sales that experts say can expand the NFL’s international reach.