Overview
- The NFL, Apple Music and Roc Nation announced the selection during NBC’s Sunday Night Football, confirming Feb. 8, 2026 at Levi’s Stadium in Santa Clara.
- Bad Bunny said the performance is “for my people, my culture and our history,” emphasizing the moment’s significance for Latin music.
- Roc Nation will lead production in partnership with the NFL and Apple Music, continuing the collaboration that has shaped recent halftime shows.
- Artists are not paid a performance fee for the halftime show; the NFL covers production costs and performers typically see major exposure and streaming gains.
- The three-time Grammy winner previously appeared as a guest in the 2020 halftime show and recently signaled he would make one U.S. date after avoiding U.S. tour stops over ICE concerns.