Bad Bunny Stars in Calvin Klein's Spring 2025 Campaign

The campaign, shot in Puerto Rico and featuring his music, highlights cultural authenticity and Calvin Klein's updated Icon Cotton Stretch Boxer Briefs.

Bad Bunny is the face of Calvin Klein's Spring 2025 campaign, promoting the brand's updated Icon Cotton Stretch Boxer Briefs.
The campaign was directed and photographed by Mario Sorrenti in Puerto Rico, adding personal and cultural significance for Bad Bunny.
The campaign video features Bad Bunny's song 'EoO' from his latest album 'Debí Tirar Más Fotos,' which celebrates Puerto Rican heritage.
Bad Bunny expressed gratitude for the opportunity and emphasized the importance of authenticity and cultural connection in the project.
The updated Icon Cotton Stretch Boxer Briefs include a stitch-free waistband, enhanced shape retention, and a supportive contour pouch for improved comfort.

The Hollywood Reporter