Overview

• Bad Bunny is the face of Calvin Klein's Spring 2025 campaign, promoting the brand's updated Icon Cotton Stretch Boxer Briefs.
• The campaign was directed and photographed by Mario Sorrenti in Puerto Rico, adding personal and cultural significance for Bad Bunny.
• The campaign video features Bad Bunny's song 'EoO' from his latest album 'Debí Tirar Más Fotos,' which celebrates Puerto Rican heritage.
• Bad Bunny expressed gratitude for the opportunity and emphasized the importance of authenticity and cultural connection in the project.
• The updated Icon Cotton Stretch Boxer Briefs include a stitch-free waistband, enhanced shape retention, and a supportive contour pouch for improved comfort.