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Bad Bunny Set for 2026 Super Bowl Halftime as Taylor Swift Declines

Swift cites informal talks without a formal offer, prioritizing support for Travis Kelce.

Overview

  • Roc Nation, the NFL and Apple Music have confirmed Bad Bunny as the halftime headliner for February 2026.
  • Swift told The Tonight Show she spoke with halftime producers but never received a formal offer.
  • She said her focus this season is supporting fiancé Travis Kelce, rejecting claims of collapsed negotiations.
  • Swift dismissed reports that rights disputes derailed a deal, calling the conversations informal check-ins.
  • Roc Nation has overseen halftime shows since 2019, and NFL Commissioner Roger Goodell has said Swift would be welcome in a future year.