Overview
- The NFL, Apple Music and Roc Nation confirmed the booking shortly after the artist posted a teaser video reading “Super Bowl LX. Bay Area. February 2026.”
- Super Bowl LX is scheduled for February 8, 2026 at Levi’s Stadium in Santa Clara, and the reveal aired during Sunday Night Football’s Cowboys–Packers broadcast.
- Roc Nation will produce the Apple Music Halftime Show, while details on setlist, guest performers and staging have not yet been announced.
- Bad Bunny previously appeared at Super Bowl LIV in 2020 with Shakira and Jennifer Lopez, and this will be his first solo turn at the event.
- The announcement prompted swift, widespread reaction on social media, with celebratory posts, jokes and memes flooding timelines.