Overview

• The NFL, Apple Music and Roc Nation announced during NBC’s Sunday Night Football that Bad Bunny will lead the Feb. 8, 2026 halftime show at Levi’s Stadium in Santa Clara, California.
• Bad Bunny called the booking an honor and dedicated it to his people, culture and history, while Jay‑Z praised his impact on Puerto Rico.
• He is described in coverage as the first Puerto Rican‑born artist to headline the Super Bowl halftime stage.
• Moments before the reveal, he posted that he would play one U.S. date, a note that follows his earlier decision to skip mainland shows over concerns about potential ICE raids.
• Apple Music returns as sponsor with Roc Nation producing; Hamish Hamilton will direct and Jesse Collins will serve as a co‑executive producer, according to reports.