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Bad Bunny Named Apple Music Super Bowl LX Halftime Headliner for 2026 at Levi’s Stadium

Jay‑Z’s Roc Nation selected the Puerto Rican star, highlighting the halftime show’s drive for broader global representation.

Overview

  • The NFL revealed the booking during Sunday Night Football on Sept. 28, with Apple Music, Roc Nation and Bad Bunny posting a coordinated teaser on social media.
  • Roc Nation continues to produce the halftime show, and Jay‑Z praised Bad Bunny’s work for Puerto Rico in a statement welcoming him to the stage.
  • Minutes before the announcement, Bad Bunny posted that he plans to do only one United States date, reflecting his recent avoidance of U.S. shows over ICE concerns after a 30‑date residency in San Juan.
  • His upcoming world tour runs through Latin America and Europe, and outlets note nearby February dates that remain unclear in light of the Super Bowl commitment.
  • Recent reports said Taylor Swift walked away from negotiations and that Adele was considered as an alternative, though neither Swift nor the NFL has confirmed those accounts.