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Bad Bunny Drops Super Bowl Halftime Trailer With Message: "The World Will Dance"

The Puerto Rico–set clip doubles as an open invitation that emphasizes inclusion after months of political backlash.

Overview

  • The Apple Music trailer shows Bad Bunny dancing under a Puerto Rican Flamboyant tree to his song “Baile Inolvidable” as partners of different ages and backgrounds join in.
  • Apple Music describes the film as an open invitation welcoming people of all identities to the Feb. 8 halftime performance at Levi’s Stadium.
  • Coverage frames the unity theme as a response to criticism from conservative figures, including President Donald Trump, who called the NFL’s choice “absolutely ridiculous.”
  • Homeland Security Secretary Kristi Noem has said ICE would be “all over” the Super Bowl, a stance that echoes Bad Bunny’s past concerns about enforcement around U.S. shows.
  • Turning Point USA says it will stage an alternative “All-American Halftime Show,” while the NFL continues to promote a landmark set by the first solo male Latin headliner, widely expected to be performed primarily in Spanish.