Overview

• Tilly Norwood, introduced by Particle6’s Eline Van der Velden at the Zurich Summit, is a hyperreal composite character with a growing Instagram presence.
• Particle6 says multiple talent agencies have reached out and it is in talks to secure representation, with an announcement expected in the coming months.
• Emily Blunt called the debut “terrifying” and urged agencies not to sign AI performers, as Melissa Barrera pressed actors to drop agents who do and Mara Wilson argued such composites take work from real people.
• Van der Velden defended Tilly as “a creative work” and “a new tool” comparable to animation or CGI, and has said she envisions the character on par with top screen stars.
• The rollout lands in a broader wave of AI-generated talent and ads, with the studio citing cost efficiencies as Whoopi Goldberg and others question what synthetic actors mean for human performance.