Overview
- The Duck Lake council voted 3–2 to seek permanent naming-rights bids with a $10 million minimum, with submissions open until March 31, 2026 and a public meeting planned in April.
- Mayor Jason Anderson says any accepted offer would be put to residents for a vote before the town applies to the provincial government.
- Opposition surged with a new 'Duck Lake Forever' campaign and an online petition that had more than 470 signatures, according to local reports.
- Critics, including former mayor Denis Poirier, warn a renaming would impose address and ID changes on residents and ask who would cover the costs.
- Supporters point to potential investment, but a marketing professor says selling a town’s name is rare in Canada and unlikely to be practical.