Overview

• On Aug. 22, Pattison shared a joint Instagram post with pet-food brand Butternut Box’s Walkies series showing her black Labrador licking inside her mouth.
• Comments across Instagram and tabloid reports described the clip as unsanitary or disgusting, citing fears about bacteria and general hygiene.
• Pattison reacted in the comments with, “This did not go down well,” and the video remains online, with no public statements of withdrawal from Butternut Box or regulators.
• Veterinary guidance reported in coverage notes minimal risk on unbroken skin but warns that saliva contacting mucus membranes, such as inside the mouth, can transmit bacteria or parasites.
• The episode continued to draw media attention on Aug. 25, including criticism on ITV’s Loose Women, as outlets linked the fuss to her upcoming Strictly Come Dancing appearance.