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Background Music Boosts Retail Sales by 8% and Restaurant Revenues by 5.4%

GEMA’s findings are driving businesses to tailor background music selections to customer tastes in pursuit of five-figure annual gains.

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Overview

  • The Music Impact Studie surveyed over 200 German retail and gastronomy venues, comparing one week with licensed background music to one week without.
  • Shops playing music saw average sales uplifts of 8%, while restaurants experienced a 5.4% revenue increase, translating to €8,000–40,000 additional annual earnings for retailers and up to €27,000 for eateries.
  • Playlists led by pop and chart hits were most common, with retailers and upscale boutiques also using jazz and classical to reinforce brand image.
  • Seventy-six percent of retailers and 95% of restaurateurs view background music as essential for enhancing customer mood, extending dwell time, and boosting staff motivation.
  • Following the study, German businesses are adopting data-driven audio strategies to curate playlists that deepen customer engagement and strengthen employee loyalty.