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BackDani Lands DHDL Deal as Dümmel Backs Spinal-Training Stick

A journalist test reported short-term relief from seated use, with independent clinical validation still absent.

Overview

  • Ralf Dümmel invested €80,000 for a 20% stake on Die Höhle der Löwen, and a spokesperson said the agreement was completed after the broadcast.
  • Physiotherapist Daniel Kappacher pitched an assembled, foam‑padded stick intended for seated rotational moves that engage deep spinal muscles.
  • On the show, investors tried the device and reacted positively, which helped secure the deal.
  • Business Insider reports about 400 units sold in six weeks, a retail price of €35–€39.90, and roughly €3.50 in production cost per stick.
  • Stern’s hands-on trial found a three‑minute routine produced noticeable relaxation and deemed the device a complement to strength training, with no independent clinical evidence presented.