Overview

• Nearly 75% of U.S. families plan to spend the same or more on back-to-school shopping compared to last year, according to PwC.
• PwC data shows 40% of parents intend to cut spending on clothing and shoes as consumer confidence falters.
• Parents are turning to money-saving strategies and new technology, with 37% buying sale items, 37% shopping earlier, and 20% planning to use AI-powered shopping tools.
• Technology and school essentials are expected to be the biggest expenses, with 40% budgeting $251 to over $500 on devices.
• Gen Z parents prefer shopping exclusively in-store while millennials and higher-income households are more likely to make purchases online.