Back-to-School Shopping Boosts Grocery Sales as Inflation Eases

Grocery price inflation dipped slightly in August, yet consumer concerns over costs remain high, driving an increase in promotional offers.

Grocery price inflation dropped to 1.7% in August, down from 1.8% in July.
Sales of lunchbox essentials such as fromage frais, cereal, and fruit bars increased by 14% during the back-to-school period.
Ocado emerged as the fastest-growing grocery retailer for the seventh consecutive month, with a 12.9% increase in sales.
Despite the easing inflation, 60% of shoppers still express significant concern about rising grocery costs.
Retailers have been increasing promotions for the sixteenth consecutive month to help mitigate rising costs for consumers.