Overview
- The BABYMETAL x Marvel Zombies collection went on sale exclusively at Complex Shop on Thursday, September 17, with a zip hoodie, T-shirt, art print and a limited 'War Zone' comic listed at published prices of $95, $40, and $35 respectively.
- Artwork for the capsule blends BABYMETAL’s signature band imagery with zombified versions of Marvel’s Avengers, drawing directly from the Marvel Zombies: War Zone comic series.
- The collaboration traces to the band’s song “from me to u” featuring Poppy being used in the trailer for Marvel Animation’s Disney+ series Marvel Zombies, which helped spark the cross‑brand promotion.
- Complex and Disney Consumer Products positioned the drop to coincide with BABYMETAL’s METAL FORTH (DELUXE EDITION) release and the band’s world tour to reach overlapping music and comic fans, with availability framed as limited by the exclusive retail approach.
- BABYMETAL pioneered the 'kawaii metal' sound since 2010 and gained recent U.S. chart success, while Complex has run prior exclusive apparel partnerships with Disney, making this drop a clear example of soundtrack placement driving collectible streetwear and comic merchandising.